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Mono B: Captivating Consumers with Expert E-commerce Strategies
THE CHALLENGE
Since 2009, Mono B has become the best-kept secret for US and international retailers looking for high-quality athleisure wear at an affordable price. Years later, they were ready to take Mono B to the next level and launch into a highly competitive B2C market. The challenge? Finding a trusted team that knew how to leverage the strengths of Mono Bโs existing brand identity and make a new name for itself with an entirely new audience of brand loyalists.
OUR SOLUTION
Brandastic transformed a well-established B2B giant into a B2C powerhouse, expertly crafting a brand strategy, orchestrating dynamic photo and video shoots, a website redesign, paid campaigns and launching impactful email campaigns to successfully introduce Mono B to the consumer market.
Strategy
Personas + Visual Identity
Tradeshows + Print Materials
KEY METRICS & RESULTS
Leveraging fresh content from our latest seasonal shoot, Brandastic launched a highly targeted social and paid search campaign resulting in a successful Q4 for Mono Bโs B2C holiday push.
48X
15.56%







