Young Surgical: Building a Brand from the Ground Up

https://www.youtube.com/watch?v=MGIjEHs0qZQ

THE CHALLENGE

Young Innovations recognized a significant gap in the industry for streamlined customer experiences in oral surgery and saw an opportunity to leverage the strengths of three established businesses that shared a similar mission. The result was the formation of Young Surgical, a strategic union that combined resources and expertise to deliver exceptional solutions and services to dental professionals. The challenge? Brandastic stepped in to transform a logo and some preliminary colors to a thorough brand identity, along with a seamless and supportive e-commerce experience.

OUR SOLUTION

Brandastic designed a comprehensive e-commerce website for Young Surgical, tailored specifically for selling medical and dental supplies and devices. To build visibility and anticipation, we implemented a strategic mix of paid and organic efforts across key social media platforms, ensuring the brand reached its target audience effectively. Alongside this, we continued a targeted email series while completing all critical pre-launch SEO tasks, including the finalization of core keywords and metadata, to ensure the brand was optimally positioned for a successful entry into the market.

Programmatic Display Ad Creative

STRATEGY

In need of a seamless and intuitive online shopping experience for their customers, we streamlined previously time-consuming and complex registration and ordering processes through strategic UX prototypes and complemented the user experience with clear messaging and an engaging user-interface.

But we didn’t stop there. As a result of our search engine optimization efforts pre and post-launch of the site, Young Surgical’s organic traffic skyrocketed — accounting for nearly 55% of total sales, making this channel the most valuable channel for the budding brand name.